Capability 04
MarTech Integrations
Connect AEM to your full marketing technology stack — Adobe Experience Cloud, CRM platforms, CDPs, and custom APIs with reliable, monitored integrations.
Overview
What this covers
AEM rarely operates in isolation. Analytics tracking, personalization engines, marketing automation, CRM data, and customer data platforms all need to exchange data with your content platform — reliably, securely, and at scale.
We implement integrations that go beyond proof-of-concept demos. Production-grade error handling, retry logic, monitoring dashboards, and fallback behaviors ensure integrations survive real traffic and edge cases.
Whether connecting Adobe Analytics and Target natively, syncing leads to Marketo or Salesforce, feeding a CDP with content engagement data, or building custom middleware — we design integration architecture that your ops team can maintain.
In depth
How we deliver it
Adobe Experience Cloud
Native integrations across the Adobe marketing stack.
- Adobe Analytics data layer and Launch/Tags setup
- Adobe Target integration for personalization
- Adobe Campaign and Journey Optimizer connectors
- Experience Platform (AEP) data ingestion
- Cross-solution identity and segment sync
CRM & marketing automation
Bridge content engagement with sales and nurture workflows.
- Salesforce CRM and Marketing Cloud connectors
- Marketo form prefill and MQL routing
- HubSpot and Pardot integration patterns
- Lead scoring triggers from content events
- Consent and preference center sync
Custom APIs & middleware
When off-the-shelf connectors aren't enough.
- REST and GraphQL API design and implementation
- Event-driven architecture with message queues
- Webhook receivers and outbound notification systems
- Rate limiting, circuit breakers, and retry policies
- Integration monitoring and alerting dashboards
Deliverables
What you receive
- Integration architecture documentation
- Configured connectors and API endpoints
- Data mapping and transformation specs
- Monitoring and alerting setup
- Runbook for integration troubleshooting
Outcomes
What changes
- Unified customer data across marketing stack
- Personalization powered by real-time segments
- Reliable lead flow from content to CRM
- Integration failures caught before users notice
Related
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Let there be change
Ready to discuss MarTech Integrations?
Tell us about your AEM environment. We'll respond within one business day with a clear recommendation — no commitment required.